When you land on a webpage that offers you a great piece of information in exchange for your email address, do you give it to them? My guess is that sometimes you do and sometimes you don’t.
The next time you say “yes” to handing over your details, analyze the website. What it is about the page that makes you decide to give your email without resistance or hesitation?
Also, take notice of the times when you’ve decided not to opt-in to something. What stopped you from giving your contact information?
This is all potential learning for you. Learning about what’s attractive to you, as well as what puts you off, is a very valuable way to get ideas and information that you can then apply to your own squeeze pages.
There are three simple rules that will help you to make the most of your squeeze page. Following these rules as you set up your page will make it easy for people to opt in.
Rule number one about your squeeze page: It needs to be a standalone page.
In many cases, your squeeze page should be your homepage.
If this concept makes you nervous, you’re not alone. Many people think that their homepage should tell potential clients all about them, their business, their methods and their prices, and not ask for a visitor’s email address.
This type of thinking is actually coming from a place of fear. It’s as if you feel that you have to tell people everything about yourself and your business in the hope that something will connect. As if you’re afraid to ask them for their information before giving them all of yours.
There will be plenty of time to tell clients all they need to know about you later, after you get their contact information.
Make your homepage your squeeze page.
Rule number two about your squeeze page: It has one goal – to get people to opt-in.
Think about it this way. Nothing else can happen until you have permission to mail and contact this visitor. Nothing. So it stands to reason that the most important thing is for you to get that email address. By accomplishing this, you are getting permission to market to them.
Once you’ve got that email address, you can email them as much and as often as you like. You can send them testimonials. You can send them emails that click through to your wonderful sales pages. You can send them the details of your fabulous programs. But you can only do this once you’ve got their email address. Without that, you won’t be able to do anything.
So do things in the right order and focus on getting the opt-ins first of all.
Rule number three about your squeeze page: Remove the navigation bar.
The navigation bar is normally towards the top or on the side rail of a website page and links to such pages as about us, courses, products, articles, or client testimonials.
If you look at www.ProfitableWorkshops.com you will see there is no navigation bar. I don’t have those on my squeeze pages, for good reason.
You don’t want to give someone a whole load of options when they land on your squeeze page. You don’t want them to become distracted by reading your articles or looking at your courses or products just yet.
Taking away the navigation bar may upset your web designer, who will insist that your site has to be set up a certain way. While it may be a bit unconventional or against their rules of website design, your rules about how to make the most money online or be the most successful online aren’t the same – and are far more important.
Stripping the navigation bar from your squeeze page has been recommended by people who have made much more money online than I have. It has got to go.
Your focus needs to be on one thing – getting those email address. When you create a standalone squeeze page that is totally focused on getting people to opt in, you’ll find that more visitors are willing to give you their information. Following these three rules will allow you to give visitors one choice – to opt in or not.