Event Money Machine III

Session Nine with Dan Janal

The Event Publicity Blueprint: How To Use The True Power Of Publicity To Massively Increase Visibility And Attendance For Your Next Event

On this call, you will discover:

•  3 TOP reasons you must start using publicity for your events today

•  Why PR is not just about building a list…and how to actually close sales with publicity!

•  The simple blueprint you can use to market your events with press releases

•  How to take advantage of the “Golden Era of Publicity” for your next event

•  3 key benefits of getting your name and events promoted through the media

•  The #1 reason print media will not serve your business well

•  A powerful but easy way to get reporters interested in writing about your event

•  How to repurpose old articles to get your event more publicity

•  How to use Google to get more leads for your events

•  The biggest difference between publicity and press releases

As president of Janal Communications, Daniel Janal conducts strategic planning seminars and consultations for clients ranging from start-ups to the Fortune 1000. A former public relations executive, Dan Janal was on the PR team that launched America Online, the #1 online service and personally directed the PR launch of Grolier’s Electronic Encyclopedia, the first consumer software program ever produced on a CD-ROM. He is the author of several best-selling books on marketing and the Internet including “Publicity Builder.”

Want to how to make money with your own events? Register for our Event Money Machine III telesummit.  Tickets to this event are FREE.

Event Money Machine III

Session Ten with Kim Clausen

From Fear To Fortune With Teleseminars: How To Create Teleseminars That Engage Your Audience, Build Your List, And Sell More Of Your Products And Services

On this call, you will discover:

•  How you can use a teleseminar to build a bigger audience and increase your event sales

•  Why teleseminars are often better than webinars for business owners like you

•  A simple blueprint to setting up your first teleseminar event

•  How to be successful with your teleseminar events

•  Surefire ways to get your registrants to actually attend your teleseminars!

•  How to engage your audience even through the telephone line

•  Why free teleseminars can quickly turn into huge paydays for your business

Kim Clausen founded Ready2Go Marketing Solutions as a way to help personal development professionals more easily market their business by providing completely developed workshops, teleseminars, speeches and more that they brand as their own to grow their business. Kim also created an integrated system that makes marketing as simple as plug-n-play, so business owners can spend less time marketing and more time doing what they love – serving their clients. Kim is a Professionally Trained Coach, and has more than 20 years of marketing and business development experience.

Want to how to make money with your own events? Register for our Event Money Machine III telesummit.  Tickets to this event are FREE.

Event Money Machine III

Session Seven with Shannon Cherry

Event Sponsorship Secrets: How To Quickly Find The Perfect Sponsors For Your Next Event That Will Have Your Event Paid Off Before It Even Begins

On this call, you will discover:

•  The 2 most common types of sponsorships you can have at your next event

•  Why you may be getting a ton of NO’s for your sponsorship requests…and how to turn this around right away

•  3 major misconceptions that can keep you from getting huge sponsorships for your next event

•  Why companies WANT to sponsor smaller events today…and how to use this to your advantage

•  The #1 piece of advice to keep in mind when getting sponsors for your event

•  What 70% of companies DON’T want when sponsoring you

•  How to create your “Hit List” of potential sponsors

•  Why you must think about your sponsors Return On Investment when pitching them

•  How to get “in the know” with your potential sponsors

•  3 of the biggest mistakes newbies make when trying to get their first sponsors…and how to avoid them like the plague

Shannon Cherry, APR, MA helps you do just that by assisting you in creating a powerful presence both online and offline. Her background as a PR and marketing pro, as well as a TV reporter and anchor, combined with a unique ability to see through the clutter, gives her the expertise to build your exposure, increasing your credibility and visibility. She uses creative relationship marketing techniques to help you maximize your exposure and your profits!

Want to how to make money with your own events? Register for our Event Money Machine III telesummit.  Tickets to this event are FREE.

Event Money Machine III

Session Seven with Dan Hollings

Events Gone Mobile: How To Tap Into The Power Of Mobile Marketing To Dramatically Increase Attendance And Participation For Your Next Event

On this call, you will discover:

•  5 powerful mobile marketing tools you can use to quickly attract the right audience for your event

•  Why your event attendees will WANT to hear from you through mobile marketing

•  The #1 “Must-Do” Mobile technique you can use that will easily help you stand apart from the crowd

•  How to use text marketing to quickly increase your event attendance by 15-20%

•  The #1 reason building your mobile prospect list is better than building your email list today

•  The best mobile marketing strategy you can use to promote your event to ideal attendees

•  How to get client testimonials working for you during your event through their mobile devices

•  How to engage your live attendees through their mobile phones during the event

•  Why building a mobile list is critical to staying ahead of your competition

Dan Hollings, an experienced entrepreneur, internet marketing consultant, trainer and web developer, is the creator of the internet marketing strategy behind big name companies, well known trainers, movies (including “The Secret”) and even ordinary folk. Dan offers innovative solutions for almost any key piece of a solid Internet marketing strategy.

Want to how to make money with your own events? Register for our Event Money Machine III telesummit.  Tickets to this event are FREE.

Event Money Machine III

Session Six with Kate Buck Jr.

The Social Media Event Blueprint: How To Catapult Your Current Event Marketing  To Quickly Build Buzz For  Your Business, Have Your Events Shared Like Crazy, And Easily Reach Thousands Of Your Ideal Clients

On this call, you will discover:

•  The top 3 event marketing social media platforms to tap into for your next event

•  The #1 social event marketing tool that can support your event through registration payments, affiliate marketing, and ticket generation

•  Why you must use social media to market your event to your ideal audience

•  The 2 groups of business owners that need to use social media to market events

•  A step-by-step Facebook event marketing strategy you can use quickly to promote your events

•  What you must do before you market your event as a social media newbie

•  How to engage your target audience on social media when the event is actually happening

•  How to effectively use social media once your event is over to jumpstart

•  A powerful website you can use to see events your prospects are attending allowing you to better target your messages to their specific needs

Kate Buck is the Founder and CEO of KBJOnline, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Internet Marketing as well as consulted with dozens of entrepreneurs, businesses and nonprofits both across the United States and internationally.

Want to how to make money with your own events? Register for our Event Money Machine III telesummit.  Tickets to this event are FREE.

Event Money Machine III

Session Five with Simon Coulson

The Event Enhancer Method: How To Boost Your Event’s Attendance While Creating A Raving Fan Base, Increasing Your Brand Visibility
And Multiplying Your Revenues Through Your Events

On this call, you will discover:

•  How to pay attention to the right details to sell out your events again and again

•  How to catapult your video recordings from your live events…and make it work hard for you again and again

•  The #1 critical element you must have in place to improve your events and increase attendance

•  How to pamper your attendees even before your event begins…and why it doesn’t have to cost you a fortune

•  The #1 reason you’ll stand out from the crowd with your next event

•  3 types of events you must know…and how to find the right fit for your next event

•  How to easily make a TON more money during your next event with these simple tweaks

•  3 simple techniques you can use to attract more attendees to your events

•  How to engage your attendees to want to share their event experience with you

•  A surefire way to motivate your students to acheiving higher levels of success during and after your event

After climbing the corporate ladder for 14 years, Simon Coulson MBA quit that life and  started a series of internet businesses. He has now built three 7-figure online businesses. In less than 7 years Simon has generated over £7 million pounds.—the first £2 million were from the spare room in his house! Simon decided to roll out a coaching program to a wider audience and launched the Internet Business School in 2007. This organization has trained over 1,000 entrepreneurs and created many successful online businesses.

Want to how to make money with your own events? Register for our Event Money Machine III telesummit.  Tickets to this event are FREE.

Event Money Machine III

Session Four with Andrea J. Lee

The Virtual Gamechanger: How To Enhance Your Live Event, Extend Your Reach, And Multiply Your Profits Through The Power Of Simulcasting Your Event

On this call, you will discover:

•  How to grow your brand beyond the walls of your next event

•  How to build your relationships with clients who can’t make your live events

•  The Engagement Strategy you can use to draw your virtual clients closer to you

•  How to create a live event feel for simulcast attendees

•  How to train your audience to purchase packages from live simulcast experience

Andrea Lee is a visionary business and life coach who guides exceptional clients to the success they seek, while championing them to become more and more uniquely themselves. CEO of Thought Partners International, Andrea’s consulting firm is one of the most-trusted brands in the coaching and self-help marketplaces and serves as creative partner to thought leaders representing the best in entertainment, politics, academia, therapy, philanthropy, spirituality and more.

Want to learn more about how to make money with your own events? Register for our Event Money Machine III telesummit.  Tickets to this event are FREE.

Talks are a great way to get to meet more potential clients. They are an opportunity to raise your business profile and let people know what your business is all about. So when you are planning your talks you need to create creative in how you can maximize the opportunity. Here are a few smart marketing ideas that you can use in your talks.

Making the most of your Talks

Sometimes people are concerned that some members of their audience aren’t really the decision makers.  They may be the accountants or secretaries or end users of your product, but they are not the people that have the buying authority. Is this then a wasted opportunity? Some people have the view that you should only present to decision makers, but I like to spread the net a little further. Yes the first choice is always the decision makers, but end users do still have some influence. Don’t write them off. You can still add these people to your list. If they got some value from your seminar they may go back to their boss and recommend that he or she attends the next talk that you give. Or they may go back to the office and talk about the products that you have to offer. You could still win the purchase further down the line. If you want to qualify your audience more specifically then you could use tick boxes on your form.  You could ask them to tick if they want more information or tick if they want to sign up for your newsletter. This might seem like a bit of a haphazard way of getting people onto your client list but it works.  Also if you only have a short slot for your talks then you could use that opportunity as a spring board for another seminar. For example the offer you make at the end could be for a 90 minute seminar on the same topic. But in the longer seminar you go into much more detail and give specific steps and tools. This is a way to get the audience coming back to you or to even get more people to attend.

Top Tips for Developing Effective Talks

•    Keep an open mind and open approach when developing your talks. Always be looking for ways to connect with your audience and increase the interest in your products.

•    Build on what you have. Use the products you have as a basis to develop talks.

•    Think creatively through the process. Make your talks engaging and interesting so that your clients will want to purchase your offer.

•    Be specific in your strategy and stick to a core theme for each of your talks. This helps you to develop a solid structure that leads your clients towards purchasing your offer.

Use whatever resources you have to make the most of your talks. Talks are a great way to extend your client list and grow your business. As you get more experienced in giving talks you will able to bring more smart marketing ideas into the mix. Remember to keep the focus on selling products and growing your business and you will set yourself up for success.

Do you want to learn more about making money before, during and after your event? Register free for Event Money Machine telesummit.

Event Money Machine III

Session Two – with Joe Polish

The ELF Event Method: How To Create Huge Pay Days With Live Events That Wow Your Clients, Bring You Referrals And Sell More Of Your Products And Services

On this call, you will discover:

√  How to tap into the single most critical factor in your marketing that will make or break your event’s success

√  2 powerful elements you need to have to create huge pay day events

√  The top 3 keys you must cover at every event that will easily generate a ton of sales through your events

√  Why you may not be attracting your ideal audience to your events…and how to turn this around instantly

√  The #1 event marketing technique most business owners overlook when trying to promote their events

√  How to turn your passion for your events into your next event marketing piece…without writing a single word!

√  Why hype is great for your event…and the ethical way to use it in your marketing

√  How to create and turn your “Genius Network” into a massive event marketing system

√  Why your event’s success may not even matter at all…and what is actually more important to focus on

√  The “Happy Client Experience” that can push you beyond what you can even imagine when putting your events together

√  The “Referability Habits” that will get your events talked about again and again in your industry

Joe Polish is the Founder and President of Piranha Marketing Inc., and the creator of the Genius Network Interview series. His marketing expertise has been utilized to build thousands of businesses of all sizes, from small mom-n-pop cleaning companies to large multi-national corporations.

Want to learn more about how to make money with your own events? Register for our Event Money Machine III telesummit.  Tickets to this event are FREE.

Event Money Machine III

Session One with Bernadette Doyle

The Event Mindset Shift: How To Develop A Winning Mindset That Attracts More Leads, Fills Your Events, And Sells More Of Your Products And Services

On this call, you will discover:

•  2 reasons you may be unsuccessful with your own events

•  How to make a huge shift to making more money with events almost immediately

•  The 6-Person Event Lesson on finding the PERFECT event size

• A simple step-by-step blueprint to attracting more leads to your next event

•  3 of the biggest MISTAKES you can make when promoting your events

•  How to break free from having less than stellar attendance for your events

•  The Attitude of Winners mantra you must practice to create highly successful events

•  4 easy-to-use strategies you can use to get more leads for your event

•  How to engage your ideal audience and get them wanting more from you and register for your event

Bernadette Doyle created Client Magnets to help self-employed professionals attract their ideal clients and projects. Her philosophy is that most traditional sales and marketing methods involve some form of chasing on behalf of the seller with the net results that prospects are scared away. can show you how to take your stand in the marketplace so that you are visible to your target audience, and which marketing systems will help you draw them to you.

Want to learn more about how to make money with your own events? Register for our Event Money Machine III telesummit.  Tickets to this event are FREE.